Converting an Introvert into an Extrovert

In 2016, Macy’s announced they were shuttering their Men’s Store in San Francisco’s Union Square, and Southern California-based developer Blatteis and Schnur partnered with Morgan Stanley with the intent of winning the development rights. Gensler signed on as the architect for the pursuit and, hopefully, the project, and the KPFF San Francisco office joined the team as both the civil and structural engineers. Although the structural work was initially viewed as renovation and a seismic retrofit, it soon became apparent that the intent would be a complete transformation. The Blatteis and Schnur/Morgan Stanley team submitted the winning bid, Plant Construction joined the team, and the adventure began.