Supporting world’s largest LED billboard installation at the crossroads of the world required quick coordination and immediate solutions to conflicts.
The iconic Marriott Marquis hotel, located at the center of Times Square, was recently renovated to display the world’s largest high-definition LED billboard (Figure 1). At five stories tall, this gigantic screen spans the entire width of the building (a full city block, from West 45th Street to West 46th Street on Broadway), wrapping partway around its sides. …