For centuries, structural engineers have been intrigued by the unique allure of designing buildings that rise higher, span longer, and assemble materials in new and counterintuitive ways. One of the current frontiers is building taller with wood. The introduction of cross-laminated timber has accelerated this pursuit, most notably in Europe and North America. While pushing the envelope is a noble objective, doing so just to secure bragging rights misses the mark. Just as the structural engineering community asks if it makes sense to build ever taller with concrete and steel, the same question can apply to tall wood towers.